As women standing on the precipice of what is being called the "Green Rush" we clearly see the draw. For women, breaking into the cannabis business is an opportunity to start something new that has not already been designated as a male driven industry. In weed there is still room for us.
A survey conducted in 2015 by Marijuana Business Daily illustrated that of 630 marijuana professionals, women held leadership roles in 36 percent of those businesses, compared with 22 percent of U.S. companies generally.
"Men who are truly role models don't need to put down women to make themselves feel powerful" Michelle Obama
I understand all too well how men in power can overshadow a woman's ability to shine. I spent over 20 years in a corporate finance career. I waded in the waters of a male dominated pool. I was restricted to dress codes regarding heel heights and skirt lengths. I watched as my perceived value shrank with age and male colleagues rose in prestige with age. Not all, but many corporate board rooms are still riddled with the men who wield their power without responsibility to the women in the room waiting for a seat at the table.
“Women are influencing broader social change, and it’s a powerful privilege. We have to get it right by insisting on responsible, fair business practices, sustainable profit models, and opportunities for those who haven’t had a seat at the table in corporate culture before," Jane West CEO Jane West
The cannabis industry appeals to women because it hasn't yet been cannibalized by traditional corporate America. At this stage many of the players are willing and committed to helping raise each other up, women and men. We can only hope the good vibes will continue. But the road ahead is long and the industry is moving fast and changing even faster. As an industry it is our responsibility to keep the doors open for each other. One group working to do just that is WomenGro, inviting women to lead in the cannabis industry. Because at the end of the day, together we have more power.