Tomayto, Tomahto right?
Nope. Serums and moisturizers are their own independent beauties. And though they can be pals they don't always need or like to hang out together. So before we take sides lets get into the basics of what makes each tomato tick.
What is a serum?
Serums are light, fast-absorbing and thinner than moisturizers and can be used as an alternative to moisturizer or in addition to it. But the biggest difference about serums is what they don't include. Serums leave out occlusive, or airtight, moisturizing ingredients such as petrolatum or mineral oil that keep water from evaporating. They also contain fewer lubricating and thickening agents, like nut or seed oils. Usually, serums contain active ingredients that you want to penetrate as deeply as possible into your skin. For this reason, you should always apply a serum directly to your skin after cleansing or toning and before your moisturizer.
What is a moisturizer?
A moisturizer works to reduce the effects of water loss through skin either by attracting moisture or by trapping it. Moisturizers tend to be heavier and those heavier ingredients are designed to lay on top of the skin to help create a barrier for locking in moisture. But it can also lock out other active ingredients leaving your skin lacking that little extra dose of care.
Are You a Tomayto or a Tomahto?
A serum is similar to a moisturizer in regards to promoting moisture retention, yet it offers vastly more benefits than a lotion alone. Serums tend to be more costly because they contain powerful ingredients designed to nourish, replenish and rejuvenate your skin, such as Vitamins C & E, antioxidants, botanicals, anti-aging or skin-firming ingredients.
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The smaller molecules of a serum along with its higher concentration of ingredients helps to penetrate the skin more deeply than a regular lotion. This allows more of the nourishing benefits to enter the skin and help to effectively reduce fine lines, rejuvenate skin and restore balance.
Serums can be great used alone for those with oily skin who prefer a more lightweight feel or for anyone who just wants one less step in their skin care routine. Or used under a moisturizer for those who like a little more coverage and have time for the extra step.
There are several ways to eat a tomato and just as many ways to curate your skin care routine. The most important thing is to find what works for you and Glow With It!